Bold, roasty and sweet, with a fun little buzz. Like a perfectly pulled espresso, this rub starts with dark, rich coffee micro ground so it is smooth, never gritty and adds molasses, cocoa, and spices for complex flavor with a hint of heat. Wakes up beef, pork, and lamb. Our dry rubs are so fast and easy to use, with delicious results. Simply rub any meat, fish, or vegetable, then cook. Char Crust does the rest. We make cooking fun.